Launch day is when small omissions become public outages. This is the pre-flight discipline we run on every build — grouped, in order, with nothing skipped.
Content & design
- No lorem ipsum, placeholder images or dead links anywhere.
- Contact details, addresses and hours verified against reality.
- Mobile pass on every template at 375px, 768px and desktop.
- Forms tested end to end — including the confirmation and notification emails.
SEO & migration
- Full redirect map from every old URL; 404 page live and branded.
- Titles and meta descriptions unique per page.
- XML sitemap submitted; robots.txt correct; canonicals set.
- Schema validated (organization, service, local, FAQ as applicable).
Performance & security
- Images compressed and in modern formats; lazy-loading below the fold.
- Core Web Vitals verified on a real mid-range phone, not a lab desktop.
- SSL forced site-wide; security headers present; admin access least-privilege.
- Backups scheduled and a restore tested once.
Measurement
- Analytics, Search Console and conversion events firing and verified.
- Call tracking and form routing tested with a real submission.
- UTM scheme documented for every campaign pointing at the site.
Week one protocol
Daily checks: search console coverage, form submissions, speed, uptime. Fix-forward mindset: nothing cosmetic ships in week one; everything functional ships same-day.
