Systems over services
A landing page, an ad and a follow-up email are not three deliverables. They are one thing with three interfaces — designed, built and measured together.
Home / About TPT
The agency that thinks in systems.
The Pie Technologies exists because we watched too many good businesses buy marketing in fragments — and get fragmented results. We build the whole machine instead.
Who we are
Strategists, buyers, SEOs, designers & engineers. One table.
TPT is a digital growth and technology team operating from Collingswood, New Jersey and Punjab, Pakistan — built deliberately across time zones so client work moves while you sleep. Our background spans software development and digital marketing, which is why our campaigns ship with tracking that works and our websites ship with positioning that sells.
And the name? Everyone wants a slice of growth. We bake the whole pie — crust to filling: strategy underneath, data holding it together.
Operating principles
Six rules we don’t bend.
Evidence over opinion
When the data disagrees with our taste, the data wins. Every test has a hypothesis, every winner has a number, every loser gets retired without ceremony.
Radical ownership
Your accounts, your data, your code, your creative — registered to you from day one and leaving with you if we ever part ways. No hostage situations.
No theater metrics
Impressions and likes are inputs, not outcomes. We talk leads, quality, cost and revenue — the four numbers a business actually runs on.
Say the hard thing early
Saturated market, weak offer, a website capping every channel — you hear it in week one, not month six. An honest “not yet” beats an expensive “maybe”.
Small loops, compounding
Weekly testing beats quarterly master plans. We optimize for learning speed, because the team that learns fastest in your market wins your market.
Two philosophies
Marketing and technology stopped being separable years ago.
Your ads are software — tracking, feeds, APIs. Your website is marketing — positioning, persuasion, proof. AI search is both at once.
How we think about marketing
- Demand is captured AND created — plan and budget for both, deliberately.
- Creative is the biggest performance lever in paid media today.
- Speed-to-lead is a marketing metric, not a sales problem.
- Retention math beats acquisition vanity, every quarter.
- A month of structured learning beats a year of guessing.
How we think about technology
- Boring, proven stacks for business systems — exciting technology is for products, not infrastructure.
- Speed and security are features, not chores to defer.
- Everything measurable, or it doesn’t ship.
- Clients own their infrastructure, always.
- The simplest build that solves the whole problem — no résumé-driven architecture.
Mission
“Give serious businesses a single accountable team for digital growth — so nobody ever again has to project-manage five vendors who ‘did their part’.”
The Team
Senior people on every account.
Harris Ali
Founder & Growth Strategist
Started The Pie Technologies with one client and one rule: if we can't measure it, we don't sell it.
Hina Shahid
Head of Paid Media
Runs every Meta and Google account in the house. Allergic to vanity metrics since 2018.
Daniyal Khan
Lead Developer
Builds the sub-second websites our clients' competitors keep screenshotting.
Arfa Shahid
SEO Expert
Arfa had an 5 year hands on experience in the USA Market for SEO.
0Disciplines — strategy, media, search, web and data
0Services, every one run as part of the system
0Free playbooks in the Growth Library
0Locations — New Jersey · Punjab, one standard
Let’s build your system.
One call is enough to know if we’re the right team for your goals — and if we’re not, we’ll tell you who or what is.
