The Challenge
A multi-crew home services business relied almost entirely on word of mouth. Their Google Business Profile was unmanaged, service areas were undefined, and competitors with weaker reputations outranked them on the map.
The Strategy
Treat local visibility as infrastructure, not a campaign: a complete Google Business Profile rebuild, service-area architecture, a steady review-generation flow and consistent citations — tied together with call and form tracking so outcomes are attributable.
Execution
Execution, end to end: the Google Business Profile rebuilt and categorized with services, photos and Q&A; location and service-area pages created with local schema; a post-job review request flow installed (SMS + email); citations cleaned and standardized across major directories; and calls and form leads tracked from day one — so every ring is attributable to the visibility work that produced it. Specific figures are client-confidential.
Want results like these?
